The special thing about a Johnny Cupcakes t-shirt is that they aren’t sold anywhere else besides our bakeries. Once a design runs out we never print it again! Some shirts are even numbered and come in custom packages.
At first, I wanted to share this brand with the whole world and had dreams of my t-shirts being carried in stores around the globe. As Johnny Cupcakes became more popular, opportunities like these came and I decided to politely decline them. People thought I was a crazy person, but it was another risk I was willing to take to build a brand with integrity.
I'd rather have a strong brand supported by knowledgeable customers who truly enjoy and appreciate what I've created instead of making a quick buck and being just another fad.